2025
Season 2
A Wild West Trilogy
002
Season 2 is an immersive, multi-sensory experience with a Wild West theme.
Each part – or “episode” – is brought to life through a perfume, a playlist and a comic book.
Three scents, three playlists and three comic books: where scent, sound and story converge to tell the tale.
003
Built around EMBERS, a three-part original story that we wrote and designed, each scent aligns to a chapter in the tale: Midnight Rider, Gunsmoke Saloon and High Noon Heat.
Each part also features an accompanying playlist, spanning country, blues, rock and alternative. Not only do they capture the feeling of each fragrance, but the tracks are sequenced to align to an exact page in the comic.
004
The Scents
Midnight Rider
The moon is high, casting long shadows across the desert. The night carries the warm weight of secrets, as a lone rider cuts through, trailing the scent of leather, spice and dust behind.
Shrubs crackle underfoot, shattering into embers under the moonlight. The stars offer no answer on how far is left to go —only a reminder of how far you’ve come.
This is the journey of the Midnight Rider.
Beginning: Well-worn leather and crushed flora
Middle: Chewing tobacco and desert sand
End: Warming amber and blended spices
Gunsmoke Saloon
The air above hums with smoke, whiskey and good times, as the worn wood below creaks under heavy boots. Laughter and tobacco lingers, covering up the faint scent of iron and gunpowder – a quiet reminder of what lies in every holster.
Burning sage is the only way to cleanse the spirits that drift here, soaked into the timbers like the spirits poured in their memory.
Welcome to the Gunsmoke Saloon.
Beginning: Antique, smoke-filled timber corridors
Middle: Coffee-stained pine and burnt sage
End: Aged whiskey and rusty gunmetal
High Noon Heat
The sun blazes overhead, casting a glow across the vast plain. Tension runs thick in the desert air, as the cool breeze whispers tales of treachery through wafts of sunburnt herbs. The sharp tang of gunmetal mingles with the dry sand and hangs in the stillness.
In the desert heat, the final showdown is moments away. you’re cool, calm and collected —and there’s no turning back now.
This is High Noon Heat.
Beginning: Fresh citrus and dehydrated herbs
Middle: Heated metal and desert blooms
End: Parched woods and powdery earth
Midnight Rider
The moon is high, casting long shadows across the desert. The night carries the warm weight of secrets, as a lone rider cuts through, trailing the scent of leather, spice and dust behind.
Shrubs crackle underfoot, shattering into embers under the moonlight. The stars offer no answer on how far is left to go —only a reminder of how far you’ve come.
This is the journey of the Midnight Rider.
Beginning: Well-worn leather and crushed flora
Middle: Chewing tobacco and desert sand
End: Warming amber and blended spices
Gunsmoke Saloon
The air above hums with smoke, whiskey and good times, as the worn wood below creaks under heavy boots. Laughter and tobacco lingers, covering up the faint scent of iron and gunpowder – a quiet reminder of what lies in every holster.
Burning sage is the only way to cleanse the spirits that drift here, soaked into the timbers like the spirits poured in their memory.
Welcome to the Gunsmoke Saloon.
Beginning: Antique, smoke-filled timber corridors
Middle: Coffee-stained pine and burnt sage
End: Aged whiskey and rusty gunmetal
High Noon Heat
The sun blazes overhead, casting a glow across the vast plain. Tension runs thick in the desert air, as the cool breeze whispers tales of treachery through wafts of sunburnt herbs. The sharp tang of gunmetal mingles with the dry sand and hangs in the stillness.
In the desert heat, the final showdown is moments away. you’re cool, calm and collected —and there’s no turning back now.
This is High Noon Heat.
Beginning: Fresh citrus and dehydrated herbs
Middle: Heated metal and desert blooms
End: Parched woods and powdery earth
005
The Comics
The Wild West is built on the ashes of past sins. EMBERS follows the midnight rider, a man for whom the flames of the past still rage inside.
From sin-soaked saloon halls to dramatic desert duels, journey through a land of blood, betrayal and broken men, where the stench of gunmetal and deceit forever
lingers…and vengeance is never guaranteed.
Will he find the peace he desperately seeks? Or will the fire he seeks to extinguish consume him?
Each scent comes with its associated issue. The compiled story is also available in graphic novel format.
